The Brand
Maison Ciel is an emerging fashion house dedicated to pushing the boundaries of style and innovation. Starting as a boutique offering creative and high-fashion haute couture pieces, we are evolving into a comprehensive brand that caters to diverse fashion needs. Our growing portfolio includes menswear, couture ready-to-wear collections, bags, and jewelry, all crafted with a commitment to exceptional quality and design. Rooted in redefining the Egyptian fashion scene, we aim to create a global presence while delivering a luxurious and transformative experience for every client.
The Maison Ciel emblem is an abstract symbol inspired by the Arabic form of the name Sama. By embedding the founder’s name within the symbol, Maison Ciel carries a quiet intimacy and authenticity, while remaining elegant, modern, and universally recognizable.
The Designer
Sama ElHawary
Sama ElHawary is the founder and creative director of Maison Ciel, an Egyptian luxury couture house defined by poetic storytelling and refined feminine silhouettes. With a passion for fashion that began at a young age, Sama has developed a design language rooted in emotion, individuality, and timeless elegance.
A certified fashion designer and stylist from Cairo Design District, she brings together technical craftsmanship and creative vision, transforming inspiration into garments that allow women to express their identity with confidence and grace. Through Maison Ciel, Sama is dedicated to placing Egyptian couture on the global fashion stage, creating pieces that are both deeply personal and internationally relevant.
Atelier — 6th of October City, Egypt.
Brand DNA
Maison Ciel is a couture-driven fashion house that transforms emotion, mythology, and femininity into timeless, sculptural design.
Poetic Femininity
The brand celebrates softness, grace, and emotional depth as a form of strength.
Craft & Detail
Every piece is created with intention, precision, and a devotion to refined craftsmanship.
Storytelling
Each collection carries a narrative that gives meaning to every silhouette.
Individual Expression
Maison Ciel designs for women who seek to express their inner world through what they wear.
Timelessness
The brand creates pieces that transcend trends and seasons.
Mission
Our mission is to introduce innovative styles and high-fashion items to the Egyptian market, redefining local fashion standards and inspiring a culture of creativity and sophistication.
Vision
Our vision is to become an internationally renowned fashion house, recognized for setting new standards in creativity, luxury, and design.
We aspire to create a holistic fashion experience that transcends trends and leaves a lasting legacy in the global fashion industry.